You’re a public company looking to improve your investor relations, and you know a great investor relations website is key. But how do you know which investor relations website providers to work with? Choosing the right partner is crucial, so asking the right questions upfront is important. Read on for the key questions to ask potential ir website providers before signing on the dotted line.
What Is Their Experience In Investor Relations?
You’ll want to partner with a provider that truly understands investor relations and your objectives. Ask how long they’ve been working on IR websites specifically. Do they have experience working with companies like yours? Have they built sites for other firms in your industry? Relevant experience is a must.
Do They Offer A Customized Or Template-Based Approach?
Some providers use pre-built templates, while others offer a customized site built from scratch. Think through your preferences and needs here. Custom-built sites allow for more creativity and flexibility, while templated sites may allow for quicker launch and lower cost.
How Do They Optimize Sites For SEO?
Search engine optimization is crucial for investor sites. Ask providers how they optimize for keywords, meta tags, site speed, mobile responsiveness, and other factors that impact SEO and search visibility. You want a site that ranks highly and is easy to find.
What Ongoing Support And Maintenance Is Included?
Your site will need regular updates over time. Ask about options for ongoing maintenance, content creation, and technical support. Some providers offer full-service management while others hand off the site after launch. Have a plan for keeping your site current.
How Do They Track And Report On Metrics?
Understanding your website traffic and investor engagement is important. Inquire about analytics capabilities and reporting. Can they provide traffic volume, visit duration, popular content, and other key metrics? The insights will help inform your IR strategy.
What Is The Development Process And Timeline?
Every provider will have a different process. Ask for specifics on key milestones, approvals, time estimates, and communication cadences. You want clarity on roles and responsibilities for launching on time.
Can They Provide Examples And References?
Reputable providers should be happy to provide case studies and client references. Review examples of live IR sites they’ve built and talk to references to get unfiltered feedback on their work and service. This can give you added confidence.
What Are Their Design And Branding Capabilities?
Your website should align with your overall brand identity and strategy. Ask providers how they incorporate brand elements into the site design and ensure a cohesive look and feel. You want your IR site to visually represent your company.
How Do They Ensure Website Security?
Security is critical for an investor relations site. Inquire about measures taken to protect against cyber threats, enable safe transmission of data, prevent downtime, and provide backup and redundancy. Be sure they follow industry best practices for security.
Choosing the right investor relations website partner involves asking the right questions upfront. Consider their IR expertise, customization capabilities, SEO optimization, ongoing support, analytics, development process, and client references. Do your due diligence to find the perfect fit. The provider you select can have a big impact on the success of your IR program, so invest the time to make a thoughtful decision. If you need help navigating the provider selection process, don’t hesitate to reach out to an investor relations consultant. With the right website partner, you’ll be well on your way to having an effective IR presence online.