Your next trade show is an excellent opportunity for your business to showcase your services, products and innovation to potential clients and other industry professionals. Unfortunately, the show grounds will be filled with competing brands and many things to see, and you may not catch the attention of your targeted audience. The modern display trends provide unique features to ensure that your exhibitions stand out among the competition. Here are a few of them.
Bold and Engaging Graphic Displays
You need to catch the eye of everyone who comes near your trade show display. You will find several booths competing for this attention. Therefore, you will need something to capture their interest from afar. Consider going for displays that provide striking images, vibrant colours, and clear branding, like Shell Scheme Graphics, so that the booth is recognisable.
Such a solution gives your booth a sleek, professional look and information that can be read from afar. Additionally, it is great for showing off your company products as well as setting the tone for your exhibitions.
Open and Inviting Booth Layouts
Most booths of yesteryears had tall walls that often blocked visibility. These designs are long gone. Today, modern booths have an open and welcoming layout that actually encourages visitors to step inside and engage with you. Go for a design that has low dividers, wide entrances and furniture that is strategically placed so that the entire room feels easy to navigate, and the staff are approachable.
In the same spirit, get a few seats within the booth to provide rest for the tired attendees while giving the staff an opportunity to hold one-on-one conversations with them. Go for furniture that combines functionality and aesthetics to make your booth a go-spot for attendees.
Interactive Technology
Make it easy for your attendees to interact with goods and services. Modern technology now incorporates interactive displays such as VR experiences, live demonstrations and touchscreens that visitors can use to experience your products. Here is an example: you could use VR gear to take your attendees on a virtual tour of your factory or use any of the equipment you are manufacturing.
You may also consider adding VR codes into your display so that visitors can access the product data, exclusive promotions and videos on their mobile devices. Interaction drives engagement and allows attendees to ask relevant questions related to the use and benefits of your products.
Multi-sensory Experiences
In addition to interactive displays, you can come up with ways to engage other senses to give your attendees a truly immersive experience. Here is an example: you may go for a citrus or fresh floral fragrance to relax them or enhance their moods when on your booth. If the organisation deals with food products, you can have freshly cooked food fragrances to heighten attendee experiences. You can also add some cool background music or some soundscapes that match your brand theme. These features enhance the atmosphere of the brand to keep your audience engaged longer.
Go for High-Quality Lighting
Lighting is vital in setting the mood of the booth and highlighting those elements that you need your attendees to notice. You may consider layered lighting design to create visual interest and depth. LED lights, for example, are known for their brightness and creating bigger-looking spaces.
You can also use spotlights to emphasise specific products displayed on the booth and backlit displays to pop out specific information. Your logos, slogans, QR codes and other information can benefit from up lighting to gain attention and action from your attendees. Choose lighting that serves both aesthetic and functional qualities.
Large LED Walls
You can use LED walls to display videos, animations and product presentations in a way that grabs user attention and conveys your brand story. Ensure that the LED wall is a centrepiece for your booth by placing it in a strategic location that can be seen by everyone who enters the booth. Also, ensure that the content that you display there is impactful and delivers exactly what you need them to know for quick decision-making.
The new trends in modern booths can help your display stand out among the competition and create a memorable impact on your attendees. Many engage several senses of your attendees, while others ensure that your booth can be picked from afar. Consider combining several options we have discussed above to create a varied experience that engages different users. This way, they assist in amplifying your brand and increase the chances that attendees will consider your brand in their next purchase.