Regurgitating whatever random thought comes to your mind has been a social media trend for years, but it won’t get you high engagement. Creating killer content requires planning and focusing on quality.
Aim for a healthy mix of valuable and promotional content to convert followers into customers. Share customer testimonials and reviews to build trust.
Understand Your Audience
You can’t build a social media content plan without knowing your audience. This involves understanding their goals, needs and pain points. It also includes identifying which content types will best resonate with them.
One of the best ways to do this is by monitoring feedback and engagements. Social media agencies, including Drive Social Media Miami, can help identify which posts resonate well with your audience and what times are best for posting.
It can also help you understand what types of content could be performing better. This may indicate that your message has strayed away from your brand voice or isn’t relevant to your audience. This can allow you to refocus your efforts and create new, more effective content. By doing so, you can improve your reach and conversions.
Know Your Goals
A social media content strategy can save you and your team time and stress when developing and posting new content. This is particularly important if you have many employees and multiple teams simultaneously working on different projects and campaigns.
Identify your business goals and how social media marketing agencies, like Drive Social Media St Louis, can help you meet them. Knowing your audience demographics and how they interact with brands on social media will also help you create content that aligns with your goals.
Use social listening tools to surface insights about your ideal customers, such as their age and location. You can even create buyer personas for your social audiences to share on your channels, highlighting their questions and pain points.
Create a Content Calendar
Whether you’re managing a single account or multiple accounts with a team, a content calendar makes the entire process easier. It allows you to create an established schedule, save digital assets, and monitor popular hashtags.
To set up a content calendar, you need to identify the platforms and dates where you plan to publish. You should also gather corresponding login information (username, email address, passwords) and determine who manages the account (you, your team, or an agency).
Marketing campaigns have many moving parts, and a content calendar makes it easy for everyone to see what’s being worked on and when it’s scheduled to go live. This will help prevent delays, overlapping work, and content gaps.
Identify Your Hashtags
Hashtags are an important part of a social media content strategy. They help you reach new audiences and drive engagement on your posts. However, many marketers need help with how to use hashtags effectively.
Start by analyzing the hashtags of your competitors. Look for the ones that perform best and try to repurpose them into your content. However, be careful to do just what is necessary! Overuse of hashtags can decrease your post’s visibility.
It’s also a good idea to create a “hashtag library” where you store and repurpose high-performing content. This will save you time and help ensure consistency with your brand voice and messaging.
Additionally, tools l can help you identify the right hashtags for your business by showing you popular hashtags, the reach of those hashtags, and audience sentiment.
Create a Schedule
Once you have your content strategy and a solid plan, it’s time to create a schedule. This step is crucial to your success as a social media marketing team.
Your content calendar will serve as your roadmap and guide you through the creation process. It will help you determine when to post and what content to create. Based on the goals you established, your buyer personas and the platforms you chose, you can select content types that will most effectively reach your audience and convert them to customers.
Depending on your business, you can use a digital calendar, spreadsheet, or software that offers social media management tools and a content calendar. With these programs, you can save time and streamline collaboration by scheduling, editing and publishing posts in one place.