One of the best ways to get free advertising for your small business is through email newsletters. You can send these out to your customers directly or have them subscribe using a form on your website. Email newsletter software allows you to manage your subscribers, create messages, and broadcast your emails. Mailchimp is a great starter tool, enabling you to send newsletters to 2,000 subscribers.
Be Truthful
The best way to ensure that your free advertising for small business is successful is, to be honest. Not only will this help build a positive company culture, but it will also make your employees feel more connected to the business message. Likewise, being honest about your company and your services will help keep your customers happy and keep them coming back for more.
Getting creative is key
As a small business, you must find creative ways to promote your business. You may need to use free advertising techniques to reach your target audience. For instance, you can use email newsletters. This type of advertising is a great way to increase your customer base and can be done in-house. You can create a subscriber form on your website and allow people to subscribe to your newsletter.
Using every tool at your disposal
Various tools are available to boost the effectiveness of your Facebook and Google ads. One way to do this is to take advantage of discount codes for these services. Additionally, some web hosting services offer advertising discount codes. Another option is to sign up for PPC training.
Getting reviews is a great way to advertise your business
Getting reviews is a great way to boost your Google ranking and make your business more visible to potential customers. Make sure you have a profile on all major review websites to promote your business. Facebook is a great place to post reviews because it is widely used and exposed to many people. It’s also good to show off your best reviews on your website and social media pages to get more exposure.
To get the most out of your reviews, ask for them in the proper context. Most people will not spend the time to find out how to leave a review, so be sure to invite them to leave a comment. Ideally, your business will have a way to prompt customers to leave their thoughts in a way that will encourage them to buy your products and services. Make it easy by including links to their review profiles in several places. For example, you can embed a banner on your website that directs users to the review site.
Getting your business listed on significant eCommerce marketplaces
One of the best ways to get free advertising for your small business is to sell your products and services online. Many major eCommerce marketplaces do not require you to pay to register an account. You can reach a broader audience by listing your products and services on these websites.